There are typically three scenarios for engaging an accomplished fractional CRO:
1. Your current leader is not getting the results and you are moving on from that leader - you need someone in the Interim to keep performance going while you search for the new leader. I mean, why rush this crucial hire?
2. You like your current leader but there are performance issues. I get involved to help the leader get out of the current state issues. There are certain things that need to be in place - success doesnt happen by accident.
3. You are at an inflection point and you want to make sure you are positioned for success by engaging a seasoned leader to build a scaling plan for the next phase of growth.
Now, if you are shopping for an Interim or Fractional CRO to step in and turn performance around, lets define what a true CRO is.
A CRO should be proven in all revenue functions, including Marketing, Sales and Customer Success to get to maximum performance and best customer experience.
Proven. For example someone that has scaled $15-75m ARR and beyond $200m ARR (like me).
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