For most companies new products in the market equals increased sales. Many companies experience a demand for an increased number of product launches each year to outperform its competitors.
This demand for an increased launch frequency requires an integrated approach to product management and product marketing, and a focused, smooth and efficient process. Initiatives must be coordinated and aligned between product management and product marketing. Every part of the process must be leading the organization towards the launch date.
Fill the form to download the report