Plan your 2027 seasonal campaigns with Adsquare
We've brought together the key seasonal moments of 2027 so you can plan your campaigns early. Look back at what consumers did in 2026, explore the year ahead in our 2027 calendar, and dive into segment guides built on real-world consumer behaviour.
The year in numbers and the ten consumer insights that stood out.
part 22027 CalendarEvery key moment of 2027, by month and by market, with links to the segment guides.
part 3Segment guidesOne page for each of 19 moments, with key stats, ready-to-activate datasets and campaign ideas by industry.
2026 Look back
In 2026 we published 7 Activation Guides covering 19 seasonal moments across 21 markets, with 150+ segments ready to activate. It was a year of record-breaking crowds, audiences and spend. Here is what stood out.
Top 10 consumer insights from 2026
Ten moments that set records in 2026. Click a card to reveal the number behind it.
2027 Seasonal calendar
Get ahead of 2027. We've mapped out the key seasonal moments of the year so you can plan your campaigns early and be ready before your competitors. Talk to the Adsquare team to discover how our audience data can power your seasonal campaigns.
Segment guides are ready for most moments: click a moment in the calendar, or use the map below to see what's available in your market.
Segment guides for moments in yellow are coming soon.
2027 key milestones by market
Click a highlighted country to see every 2027 moment you can plan for there, and open its segment guide.
Segment guides
Each guide brings together the consumer stats that matter, the markets where you can activate, ready-to-use Adsquare datasets and campaign ideas by industry. Choose a moment to open its guide.
Real-world data for seasonal campaigns
How our segments were built
Adsquare seasonal data is built on three pillars for tailored and impactful campaigns, and is privacy-compliant by design.
Reach people based on the real-world places they visit, from stadiums and festivals to stores and dealerships.
Find audiences by what they care about, from sci-fi and tennis to fitness and home decor.
Engage shoppers when they are ready to buy, from early deal hunters to last-minute gift buyers.
Activate wherever you buy media
Ready to activate?
Access these datasets via Adsquare's OnePlatform or directly in your DSP of choice. Need a bespoke audience? We can build a custom segment to match your goals.
Leave your details and we'll be in touch to help you plan your 2027 seasonal campaigns.